Blüme The Label

Because you’re doing beautifully darling. Even on your messiest days!

The Blüme Room

👑 Because even warriors need wardrobe changes. 👑

This is your everyday glow-up edit.

Elevated staples that take you from school drop-off to boss-mode and back again. For the woman who needs comfort, style, and adaptability — all while still feeling herself.

The vibe:

Soft tailoring. Stretchy yet structured blazers. Relaxed-fit sets that dress up or down. Effortless elegance.

Blüme After Dark

✨ She still blooms after dark. ✨

For the moonlit moments. This collection is your sensual soft glam — the feel-myself-again edit. Date nights. Events. Dancing barefoot at midnight. This is where you shine.

The vibe:

Sultry, luxe, feminine power. Open back details and curve-hugging fabrics

You don’t just show up. You arrive.

Blüme Lounge

🌿 Because rest days are totally part of the glow-up. 🌿

Welcome to the sanctuary of soft.

This is where dreamy fabrics meet you where you are — on the couch, on a slow walk, in your self care era. It’s comfy, it’s boho, it's barefoot energy and it’s absolutely goddess-worthy.

The vibe:

Cozy rituals. Soft light. Breathable loungewear that loves your body.

Blüme Form

🔥 Style that sculpts and strengthens. 🔥

Here’s to softness with structure. Power with poise.

Blüme Form celebrates post-baby curves, everyday movement, and that divine feeling when fashion fits your form like a second skin.

The vibe: Feminine. Flattering. Functional.

Sculpted cuts that move with you and empower your shape. Elevated basics for women who wear their confidence — every. damn. day.

🌿Behind the Blüme🌿

We are not here to bounce back.

We are here to bloom forward.

Blüme is for the woman who has been stretched, tested, and transformed —

and still dares to rise with softness, with style, and with self-devotion.

We believe that beauty isn’t found in perfection, but in the becoming.

In the undone mornings. The bath-at-midnight evenings.

In the choice to love yourself when no one’s watching.

Blüme The Label

We are not here to bounce back.

We are here to bloom forward.

Blüme is for the woman who has been stretched, tested, and transformed —

and still dares to rise with softness, with style, and with self-devotion.

We believe that beauty isn’t found in perfection, but in the becoming.

In the undone mornings. The bath-at-midnight evenings.

In the choice to love yourself when no one’s watching.

We don’t do fast fashion.

We do glow fashion — for the moments when comfort meets confidence.

Our collections are not just clothes.

They are love letters. To your body. To your strength. To your softness.

For the mums, the makers, the menders, the rebloomers —

You are not behind. You are blooming, right on time.

Because darling, you’re doing beautifully...

Even on your messiest days!

Big love,

Beckie Behind the Blüme xx

We are not here to bounce back.We are here to bloom forward.Blüme is for the woman who has been stretched, tested, and transformed —and still dares to rise with softness, with style, and with self-devotion.

We believe that beauty isn’t found in perfection, but in the becoming.In the undone mornings. The bath-at-midnight evenings.In the choice to love yourself when no one’s watching.

We don’t do fast fashion.We do glow fashion — for the moments when comfort meets confidence.

Our collections are not just clothes.They are love letters. To your body. To your strength. To your softness.

For the mums, the makers, the menders, the rebloomers —You are not behind. You are blooming, right on time.

Because darling, you’re doing beautifully...

Even on your messiest days!

Big love,

Beckie Behind the Blüme xx

We are not here to bounce back.

We are here to bloom forward.

Blüme is for the woman who has been stretched, tested, and transformed —

and still dares to rise with softness, with style, and with self-devotion.

We believe that beauty isn’t found in perfection, but in the becoming.

In the undone mornings. The bath-at-midnight evenings.

In the choice to love yourself when no one’s watching.

We don’t do fast fashion.

We do glow fashion — for the moments when comfort meets confidence.

Our collections are not just clothes.

They are love letters. To your body. To your strength. To your softness.

For the mums, the makers, the menders, the rebloomers —

You are not behind. You are blooming, right on time.